1. Facebook experts strongly recommend using your name, not the name of your business. This is because people are looking to connect with other people on Facebook, not companies.
2. Once you have created your Artist Facebook Page, you will need to add photos and information in order to make it a page that Facebook users will want to visit again and again.
3. Once your page is ready to go, it’s time to publish your page. Your Facebook fan page is not yet live until you click the "Publish this Page" link. You can edit your page at any time by simply clicking “edit page”.
4. Maintain Your Artist Facebook Page for the Long Haul. Your work isn’t done once you’ve launched your page. You will have three primary functions to make your Facebook page a profitable success.
- Network and Connect- You’re going to want to let people know you have a Facebook page. Share links from your fan page on your profile. Invite friends, prospects and connections to become fans. Consider hosting contests and promotions to drive traffic to your Facebook page. Promote your Facebook page on your email signature, on your homepage, and in other social networks that you’re a part of. Integrate your fan page into your existing marketing tactics and strategy.
- Consistently Add Value and Content- The best way to generate and maintain interest on your Artist Facebook page is to consistently add fresh and valuable content. Post links, create discussions, publish pictures and content. Post surveys and have fun with applications. Don’t forget to also publish promotions and special offers. Get creative and generate excitement for your page and your business.
- Study Your Results -It’s important to stay on top of your page to ensure it is meeting your goals. Facebook provides a wealth of information to help you stay informed. You can analyze:the number of interactions you have had with fans each day or week,the number of comments you had on your posts, and the demographics of your fans
5. Create a plan. Facebook fan pages are an exceptional tool to achieve a number of creative business goals. Whether you’re driving traffic to your website, building your email list or actually selling products on your page, the end result is a boost in profits.
Create your goals, research your audience, plan and create your page to support your goals. Once your page has been published, create a long-term plan to maintain it by consistently adding valuable content, networking with users and fans and tracking results. Profits will naturally result from your dedicated efforts.
